As product designers to Display House.Reliance was considering various options for the launch of its CDMA mobile phone services in India. We had the opportunity to design two such initiatives

Scope of Service:
Preliminary design studies.
Design Development & detailing.
Shop drawings for production of prototype.

Notable features:
Design to respond to a very detailed brief in terms of the sales process.
Need to provide space for stationery & fliers, Customer application forms, display and secure storage of handset, PC with bar-code reader, cash counter.
Need for an effective branding media.
Both products are highly effective on both counts- visual providing prominent 
branding and functional integrating sales process efficiently.
Functioning prototypes were reviewed and highly appreciated by Mr. Mukesh Ambani in person.
The shop-in-shop counter was fabricated to over 5000 pieces and used all over India.