As product designers for Display House. Reliance was considering various options for the launch of its CDMA mobile phone services in India. We had the opportunity to design two such initiatives: Shop-in-shop Counter and RIM Booth.

Design to respond to a very detailed brief regarding the sales process. Need to provide space for stationery and fliers, customer application forms, display and secure storage of handset, PC with a bar-code reader, and cash counter. Need for an effective branding media. Both products are highly effective on both counts - visual providing prominent. 

Branding and functional integrating sales process efficiently. Functioning prototypes were reviewed and highly appreciated in person by Mr. Mukesh Ambani. The shop-in-shop counter was fabricated into over 5000 pieces and used all over India.

Scope of Service Preliminary design studies. Design Development and Detailing. Shop drawings for the production of a prototype.